Monday, February 18, 2008

Company Details







You can contact us at....

cv@placewellconsultants.com

OR

msr@placewellconsultants.com


Thanks and Regards,
M. S. Ranade

E-mail:
cv@placewellconsultants.com
msr@placewellconsultants.com
placewell@hotmail.com
mranade@vsnl.com
www.mukundranade.blogspot.com
www.placewellconsultants.com

Chairman & CEO
Placewell Consultants

1, Apurva Complex, Ganesh Khind Road, Pune 411 007, Pune
Cell: 9822045770
Tel :+91-020-25691237
Pune

Monday, February 4, 2008

“THE LIFE OF MY LIGHT.”

About ten years ago, a Norwegian, entrepreneur, came calling, through an acquaintance, in Europe. He had heard about the industrial advance generally in India, and was particularly drawn to the small scale chaps in Pune, who have earned great acclaim in Western Europe, for their quality products.
He was my house guest. I introduced him to several of my great industrialist friends. He was mighty happy about striking great deals with the innovators here. Towards the close of his business-trip, a funny incident occurred.
A close friend of mine, a great innovative engineer came home with his product, very hopefully to bag a big order. The product was, an auto-electric- battery, which gets charged on the mains, and whenever the power-supply is tripped, it glows. It was reasonably priced too.

My Norwegian visitor was extremely appreciative of the contraption.
“I have never seen anything like this before. “
My Pune engineer friend was ecstatic. He was already on the ninth cloud, of dreamy success.
My foreign visitor complimented the young entrepreneur profusely, and said,
“My young fellow, I have to disappoint you. This device will be of no use for any of the Western buyers. I am 54 now; and in my living memory, in my country there was never a single time, when we were without power supply. If you know, it happened once in US for a while in eighties, and it became international news. Even TIME magazine published a cover-story on this rare happening. “

WELCOME NEWS
Recently I read the electrifying HEADLINE news. The entire Pune Region can heave a sigh of relief to learn about this. The load-shedding, power-cuts, maintenance shutdowns, were now to be a thing of the past. Thanks to the industrialists for lending their captive gen-set power to the grid etc. . My jaw dropped in disbelief.
I have lived with this wanton disregard of the consumer, by the MSEB for over 25 long years now. It is their mind-set which has to change. Surely there is technology available in the present context, to fix problems. They are used to cussedly throwing the switch, without regard to the consequent damage to the consumers. A sudden change is rather disconcerting to stomach. My home-physician could not fix the jaw. The good old MSEB came to my rescue.
The same day, just for the fun of it, the power tripped for a while, unannounced. Just like that. Jaw fixed up, naturally, without any medication.
On Thursday 15th June, 06, half of Pune did not have power, for as much as eight hours, between 10 am to 6 pm. Reason? Some maintenance issue. I have a lock-jaw, now. For the past two months or so, I visit my office in cantonment area, on Thursdays, there is a total power shut-down, ever since 6 a.m. till the evening.
No lifts, no light, no comps no telephones, as they are through EPABX. Whole of November and now half of December, we are” power-less” on all Thursdays. Some maintenance this.
We are all having a forced holiday on Thursdays, undeclared. I wonder how nobody seems to crib or complain.

I am establishing contact with my Norwegian friend to supply technical know-how, to our chaps in Pune, about ENSURING a continuous power-supply , during maintenance shut-downs; which surely they too must be taking.

M. S. RANADE
mranade@vsnl.com
PUBLISHED IN TIMES OF INDIA EAST SIDE SUPPLEMENT ON FRIDAY, 19TH JAN, 2007.

“SOMEBODY UP THERE MINDS

I have been raised as an agnostic. A pure reasoning, logic guides my actions. Could never believe that there could be a God , administering the affairs of the world with justice, and fair-play etc .
There are plenty of reasons, which make one change the opinions held sacrosanct and close to the chest as it were, as time rolls by.
For the past six months or so I am watching with utter amazement a strange happening which has shaken my beliefs, or non-belief.
If even a primary student were to be asked a GK question, about the likely place where the maximum traffic, of people, and all sorts of vehicles will be expected, sure enough, even a dumb kid will answer,
“Near the railway station, bus-stands etc. “
Brilliant answer indeed. The kid will make the grade.
Not so our traffic- regulators.
I am referring to the cross roads, near Alankar Cinema, at the Railway station. There are several roads converge at this junction. All the traffic to and from the railway station., a lot to and from the S.T. Bus station, some coming from Sadhu Waswani Chowk to and from Jehangir Nursing home, traffic towards Alankar cinema and further etc. There is a veritable melee.
For the past six months or more, there is no traffic signal, at this spot, and the traffic cops seem to have turned their Nelson’s eye.
The traffic cops believe that they can control the jamboree through their remote control from the chowks prior to this spot. But never at the crossroads.
Now I have turned into a confirmed believer that there has to be some one up there minding this chaos, which is a daily affair, going on unabated.
You don’t believe this ? You are invited to be there at about six in the evening. You will witness a war of cars and vehicles, fights, truces and the works and may be you may see Him up there too, busy at solving the snarling jam on the ground.

M S RANADE.
Chairman & CEO
Placewell Consultants, Pune 411007
mranade@vsnl.com
Published in Times Of India, Friday,15th Sept,06, in East Side supplement

“SMOKE RINGS, SUREST MEANS OF COMMUNICATION”

It was around mid eighties, that an irate politician, in New Delhi,
walked in the office of the Telephone Department, brandishing a gun.
It was a top story then. In fact many sympathized with the politician, rather than the telephone officials, who were threatened by him, for sloppy and arrogant service.
Telephone chaps were known to be rude, uncooperative, and nonchalant.
It was a total monopoly over telecommunication that, they had, which shaped their psyche that way. A “Devil may care” attitude.

AN EFFECTIVE ALTERNATIVE

Later in mid nineties came the cell phones, in our country. The entire landscape changed. There was now an alternative available, for people. The customer could show the incompetent service provider, the proverbial thumb.
However old habits die hard.
The telephone-chaps are not accused of any long- hours at office or burning the mid- night lamps as it were. In addition to twiddling their thumbs, they engage in a popular departmental sport.
That of changing telephone numbers.

I wonder why they engage themselves in these satanic ploys, repeatedly. Don’t they realize that in the present world, the telephone number serves as an address, and should have some permanency? It is given to several people whom you meet as business associates. You don’t meet them on a daily basis. They do look up your business cards for communication, whenever a need arises.

A VILLAGER’S NEED.

Back in Kokan, an effective means of communicating with others at a distance, in the villages is a shrill Tarzan kind of shout , which one vociferates. The recipient acknowledges the shout by responding with a shriller shout. This much communication was adequate in an agrarian set up. It has several interpretations, depending on the context. No further articulation was found to be necessary. It was a complete communication. With a little practice any one can produce this Tarzan-call.
Probably the Telephone department still lingers in this kind of a scenario, of communication.

AT THEIR MERCY

Take my telephone numbers as a case in point.
I stay at Baner/ Aundh, and had bought OYT telephone connection, for my residence, around 1996. (OWN YOUR Telephone connection.) They had one called “Tatkal” also i.e. you had to pay Rs 15000/ and instantaneously they would grant a connection.
Others had to wait for years and years. Actually TATKAL, translated; meant you paid for their total incompetence, in providing the basic services. A complete absence of planning, on the part of their department. Any case, after a lot of hue and cry, they withdrew this service later.
Mine was a telephone of six digits, starting with 38.
Then they decided to make it to seven digits and changed it to 588. One more year down, and after some political pressure, they transferred my number to a new exchange, i.e. Banner exchange.
Hence my number would now take 729 in place of 588. The funny thing is they changed the other digits too. It was not just a replacement of the first three digits. This is sheer callousness. Later it was decided that the telephone numbers would be eight digits, and you have to prefix 2 to your telephone numbers. Changes would keep coming at a pace; of one year to six months.
This was the story at my residence.

AT OFFICE

My office is in cantonment. There the telephone numbers were changed similarly in fits and starts and not synchronous with changes, in other areas.
Every time the telephone number would change, I had to reprint my office stationery, letter-heads, visiting cards etc. Those who have my old cards would never be able to contact me. The contacts are lost forever.
The telephone chaps should realize that we are in an age where connectivity, is of prime importance.
In an era of intangibles, creativity, connectivity, and competence are the basic elements. They are absolutely in the bullock- cart age.
Whatever reasons, they may offer for the change of the telephone numbers; surely there is some technology available which can take care of a few changes at their end. They are espousing the path of least resistance. Ask the customer to change his records, go fly a kite!
Can’t they effect the changes once and for all, at one go.

In developed nations, the telephone number is like an address, a near permanent one, which does not change at the drop of a hat. The officials must sit up, and look at the issue more objectively.
I thought they had done their bit of pranks and now all the stationery and visiting cards had the right numbers at last.
Last week, I got a telephone bill, for my Tata Indicom telephone, my number starting with 562, will commence with 652 now. The earlier number stands cancelled as of 21 September. 06. Old habits?

MY RESPONSE

• I have already applied for a gun licence.

• In the meanwhile I have commenced to perfect, the Tarzan shout, of Kokan villages, as a” sound” alternative.

• I have decided to ask all the telephones from my residence and office, to be CONSIGNED TO THE RECYCLE BIN.
• Resort to the good old means of communication,” SMOKE rings,” which is a more dependable, and less irksome, alternative.


M.S.RANADE,
mranade@vsnl.com
PUBLISHED IN TIMES PUNE WEST SIDE SUPPLEMENT ON FRIDAY 6TH OCTOBER, 2006

“SECURITY AT STAKE”

In the Berlin- wall days, to cross the wall either way, was perilous. While entering the Eastern side from the Western one, the checking was rigorous.
There used to be a young chap bicycling everyday from West to East. Always peddling feverishly, he would cross the border daily. The East- German guards would frisk him, routinely, and let him go, as they would find nothing on his person.
One day the Chief of the guards offered him a huge prize, to let him in, on the secret. Young as he was, he took the bait, and confessed,
“Herr, I am taking with me everyday, a new bi-cycle to the East-side.”
Some guarding this!

During my childhood I used to be fascinated, by the only uniformed watchman, we used to have in our town. He used to guard the palatial residence of the “MONEYLENDER” in our society. All the children used to salute him, on the way to school. He was a part of the huge iron gate, as it were. He used to have only the generic name GURKHA. A rare sight.
Today, one sees these uniformed watchmen, swarming all over the town; in residential, commercial and industrial areas. They have become a necessity, in the present lifestyle.
What do they do? Do we check on their competence, general understanding-levels, and antecedents? Why do we require so many of them? Are they having even the basic training in their job?

I must share an instance with you.
On a visit to one of the Air conditioner manufacturing factories, my car was promptly stopped by one of the watchmen at the gate. Very sullenly he asked me the purpose of my visit. He belonged to the category, “until proved otherwise, assume the visitor to be a thief.” No undue courtesies.
Then he produced a register, in which he ordered me to record my name, address, purpose of visit, the person who I wish to see, time etc . He handed me over a visitor’s badge which I was advised to display round my neck, like a necklace. On top of this, he asked me to write my own gate-pass also, and admonished me, to put the number of the badge correctly. He neither checked with the person who I wished to see; nor any enquiries about me etc. I was let in all right.
Then suddenly there was a commotion, whistling all round etc, and a chap came running after my car. I was scared. The watchman pounced on me, as if I were possessing an AK 47 rifle.
“What’s up” I asked.
“You are carrying a camera, inside the factory. You have to keep it at the gate.”
”O K have your way. You could have told this to me earlier”
An unpleasant, episode of a visit.
Similar exercise one has to undergo, while visiting friends socially. You generate all the paperwork and proceed. You ask any one of them the most commonplace questions as to some of the neighbor’s names, address etc. The stock answer will be,
“I am new here.”
Visiting a friend in the evening, to celebrate a full moon day. I asked the watchman, if he knew my friend’s flat number. So many invitees were already there, whom he would have directed to the place anyway
The stock answer,
“Sir, I am new here.” He was courteous for a change.
Out of sheer disgust at his total blissful ignorance, I asked him,
“Do you notice the pie in the sky, Is it the Sun or the Moon?”
“Sir, I am new here.”
Same stock answer he shot at me, sheepishly.
I bet, you ask the most commonsense queries to any of these louts, 99 times out of 100, the same answer, will you get. What purpose do they serve? Ornamental?
The police administration which should be minding the town is not adequate; hence you have to take recourse to such half-baked individuals who serve as scare –crows.
Now let me make you privy, to the writing I had recorded in the register at the A/C factory, I visited.
I had written as follows:
Visitor’s name: KALYA BERAD,(A notorious robber)
Address: Central Jail, Yerawada, presently on parole.
Person to visit: Bill Clinton
Purpose of visit: To rob.
If and when, someone sees the register, he will realize the futility of all the process, of admission so copiously designed, to be cumbersome.
I would like the L.I.B. (Local Intelligence Bureau), police squad to know, in advance, that I was only joking. Otherwise they will be active, on a wrong trail; and wake me up at night.

M.S. RANADE,
mranade@vsnl.com
PUBLISHED IN TIMES PUNE, TWIN TOWN SUPPLEMENT; ON THURSDAY, 10TH AUGUST, 2006

“ROAD TO NOWHERE”

Lyndon B. Johnson, the late President of U.S., used to narrate a story to highlight; general negativity, and sluggishness of some persons.
In a remote township, a visitor was lost in the web of several roads. He queried a passerby,
“How do I reach, the Mall in the town from here?”
An FAQ, by any visitor, to the locals, in the town.
Unfortunately for the visitor, the local ,. was totally sozzled up, and was on his way home from the pub. He was enthusiastic to offer help promptly.
“ Hey chum, you take the first right, then go straight down the road for about half a kilometer then left and finally the right at the next bend. “
“ No, not that way, you take instead, the first left, then straight, and then right and then… No, that way also, you can’t reach the destination. Let’s try another route; go straight for half a kilometer, then take the second right, then left, and straight down the road. Left right etc. “
By then the visitor was thoroughly confused. Then came the final blow;
“ Hey friend, methinks, you simply can’t go from here to the Mall, there is just no way. Forget it. Goodnight.”
The audience would laugh their guts out at this guffaw, and sympathise with the hapless visitor.
Frankly, the scenario, depicts the present state of roads, in Pune, aptly.
The roads are taken up for repairs, widening, pre-monsoon maintenance, flyover-construction, all at once. The alternate routes are dug up, for telephone/power-supply cables, water/ sewage pipelines, drainage, cementing, asphalting, dividers et ala.

I embarked on a journey to travel on GK road to University circle. There I encountered the first diversion. Was directed to take the alternate route, via DP. Road Aundh. At the next chowk there was a barricade. I tried another alternative, to go via Baner road through Pashan. It was decreed; "no entry". Someone advised me to travel to Mumbai via the Highway and attempt to reach the destination in Pune, on the return journey . For sometime I considered this as a possible choice, but did not pursue it. (Petrol hike?)
I encountered some outlandish route through the village. Another roadblock. I was held up as the asphalting work was in progress.
The traffic chaps who were available in droves; at these cross roads, supplied intelligence, that the road was closed for all traffic. No offer of help as to how to get out of the labyrinth, to some known roads.
To add to the confusion, some marriage procession, with all the song and dance, and horse-driven buggy forced its way on the narrow road. They were looking scary and devilish. With all the firecrackers, and exotic ammunition in tow, I felt like being caught up in some crossfire on Gaza strip roads. I encountered some drunken louts, feverishly dancing to the deafening band. The tail end of the entourage of the marriage procession, perhaps.
The only way to get out of all this mess was to leave the car, on the road and scoot homewards, safely; and let the car face, the music.
I have left my car, in some god-forsaken place in which I landed myself in this melee of right, left, no entry, no road, no cars etc. I heaved a sigh of relief, after reaching home unscathed.
Will someone be a Good Samaritan to locate my jalopy and tow it home?

M. S. RANADE
Chairman & CEO
Placewell Consultants, Pune 411007
mranade@vsnl.com
Published in Times of India, dated 18th August,07, East side supplement.Pune.

“ORGANISATIONAL CULTURE.”

It is an era of intangibles. The assets, which contribute to the wealth generation of an organization, are; competencies, connectivity, and a culture shift of an organization. All these prime assets are intangible, in nature. By the day, these are assuming a pride of place in management’s priority attention- list.
What is an organizational culture after all? How does one bring about a change in it to suit the present day conditions?

Culture is a set of belief systems, commonly shared by all the persons working in an organization. It could be one, which is developed scientifically or evolves by experience.
Both act, on the behavior, of the entire human resource. Culture is unconsciously developed, through practice.

BUILDING A CULTURE, IN AN ORGANIZATION.

When Eiji Toyoda, a nephew of TOYOTA Motor co. founder; visited FORD, in 1950; Japan was coming out of the shock, and devastation of 1945. The young engineer, who later built the Car Company to its eminent position, was surprised to note the difference in their respective sizes, but not overawed.
Ford was making 8000 units per day, against just 40 of TOYOTA.
Earlier on TOYOTA, had acquired the knowledge to make car engines, which were an exact copy of Chevrolet.
On return from the U.S., Toyoda set out to make cars which could be as good as, ones seen by him at Detroit. He had mustered the help of their production chief, Taiichi Ohno, in this magnum opus.
They evolved their own methods to suit the cultural environment and style; multi-skilling, kanban, kaizen, lean-manufacturing etc. One important factor to be noted is, that they did not replicate the manufacturing models of Detroit.
In 1955 their own model Crown, was a failure on U.S. highways and freeways. They recoiled for some time. But then in the sixties they came back with a vengeance, their small car 'Corona' proved to be a favorite in the market, overseas. Later they introduced Corolla in 1966. A resounding success and a popular buy in the international markets.

BUBKA SPIRIT

Normally one would stop at this, and bask in the glory. Not Toyota.
They embarked on a mission of competing the big players like Daimler, BMW, and Rolls Royce.
They introduced in 1989, LEXUS, This was a run-away success.
LEXUS is giving tough time to the established giants in the luxury car segment, now. There were many success stories to follow. Such inspiring events build the culture of an organization. What one may term as Sergi Bubka spirit. Competing with oneself, and running one’s own race, to progress, is the underlying principle
Fortune 500, now lists TOYOTA, as the largest company in Japan, at $ 120 Bn, turnover, ahead of such giants, from Japan, as Mitsubishi, Mitsui, Itochu, Marubeni etc.
These accomplishments and achieving them together brings in a sense of belonging, and a team spirit. A winning spirit.

UNIQUE SELLING POINTS

“Walkman” the celebrated 1979 invention of Sony was a pioneering event, crafted by their marketing genius, Akio Morita. They could well have continued with the original 1979 model. It was selling well, they being the first, in the virgin field, internationally.
They have manufactured over 400 models, since the original one of 1979. Each a progressively better one, sending the prior one to the museum. The strategy to make one's own products obsolete may sound crazy. It stems from the idea that the competitors would have brought out the copycats of “SONY- original” in the market. When the customer finds a way to the improved version of the original, by the ever-vigilant competitor, he (the customer) will permanently be lost, by SONY.
Instead it is wiser, that Sony competes with themselves and make their own models obsolete by pursuit of new and better, designs. The customer will innately trust that he will get the best product which technology can offer when he buys SONY. Not just what they are comfortable to offer. When you are the" numero uno” by pushing back the frontiers of your earlier achievements, establish your superior competence, in every product offering.
In days, when a culture shift is called for; new and outlandish sounding strategies; have more significance.

DIFFERENT TYPES

The culture development in an organization can be divided broadly in three types.
• Autocratic.
Governed by one person or a group of persons only. A blind following is
expected, no participation is tolerated.
• Democratic
Shared views, and; decision-making is by consensus. There is a continuous exchange of views, with all the employees.
• A Culture shift
The present complex and changing environment needs an altogether different culture now.
The previous belief systems have to shift to be able to survive and thrive in a competitive atmosphere. This context demands a mix of the above two, and an ever-responsive attitude to the changes in customer needs.

‘MOORE’S LAW’

Knowledge base is changing fast, in organizations such as Intel, who are at the cutting edge of technology.
Gordon Moore, one of the co-founders of INTEL, struck on a “finding” in 1965, named after him.
“ Chip power doubles every 18 months and costs fall by half.”
A great challenge, indeed, for any entrepreneur. How do you produce continuously a better product at lesser costs? Their solution to this was simple. Instead of chasing the demand; which most organizations resort to; put the resources ahead of the demand. If there is a demand for Pentium I, put the resources behind Pentium II and so on. Don’t go on digging the same oil- well deeper. An organization’s combating of their problems, as a team; establishes a distinct culture throughout the organization.

LEADER’S CHARACTERISTICS RUB OFF

Andy Grove, of INTEL had evolved a “formula” to combat the recession in the chip market in1981. It was, working by the staff, 25% more, for no additional pay. This way he did not have to resort to lay offs, which would have been the obvious solution. It worked. Intel was, like always, n+1. A step ahead of the rest.
In1994, when they could ill-afford it, he had spent $475 million to replace the defective Pentium chips. The defect was not easily noticeable and most consumers would never have encountered it.
The positive side was, the culture of quality was rooted in the minds of the employees. Dependability of their products was established. The customer confidence multiplied.
He always strived for excellence, which is the CULTURE OF THE ORGANISAGTION, now.

TO DO LIST

Tune to the customer, and then be responsive, to his changing needs. It should not be ritualized, then it will be a closed system. Organization’s capacity to examine traditional knowledge and belief systems, objectively establishes dynamism in the culture. If and when needed new scientific knowledge has to be incorporated in the scheme of operations. The leader has to clearly spell out what is desirable, and goad the team to accept the transformation process. Lesson for our nation has to be, a time sense, (Punctuality). The ever-present “not invented here syndrome” has to be abandoned, consciously.
The culture is perfected over a period, practiced across the organization, and perpetuated by the new entrants, as assiduously as a religion of the organization.

M. S. Ranade,
mranade@vsnl.com
PUBLISHED IN INDIAN EXPRESS PUNE, ON THURSDAY 20TH FEB., 2003, APPOINTMENTS COLUMN.

“HUMAN CAPITAL;PRIME RESOURCE.”

Have you seen this year’s list of Fortune’s Global 500- 2006?
Among many surprises that you may notice, one which is quite eye-catching is the consistent profitability of Microsoft and Intel.
Microsoft on a turnover of $ 39 Billion has earned a profit of $12.5 Bn, i.e. 31%, and Intel on $38 Billion has earned a profit of $8 Billion i.e. 22% profit. Similar profitability has been noticed for the past few years in both the companies. Microsoft was established by Bill Gates, and Paul Allen in 1975, only.

Compare this with the figures of turnover, of the giant organizations , such as General Motors,(Established in 1908) Ford (established in 1903), Daimler Chrysler(the merged entity of 1998, although the, constituents are very old corporations), which is $192, $177, $186 Billion respectively, and profits, of - $10 Billion (Loss), $2 Billion, $ 3 Bn ; the picture emerges clearly. The older companies, were the leaders and epitomes of; management successes, so far.
There is something special which is happening at present, in the industrial economy; an era of intangibles has emerged.
If one were to ask, the giant organizations about the resources which were contributing to their profit and prosperity, they would have pointed to the large manufacturing facilities, monstrous machines and robots, huge factories etc, as the prime factors. The technical resources, as they are termed.
In the current context if you were to ask the same question to the new generation heroes, they would wholeheartedly attribute the success to their Human resource, more particularly to their Human capital.
If the top twenty personnel are taken off from Microsoft, they would not be able to function, so says Bill Gates.

One can not show off the human capital as the jigs and tools, and the dies and gigantic presses of the yesteryear’s successful entrepreneurs. Hence the name, as the era of intangibles. It comprises:
human competency, creativity, connectivity, new concepts which are the contributors to the generation of wealth. One can feel their impact ,but can not see them as tangible entities.

KNOWLEDGE MANAGEMENT

Peter Drucker coined the term knowledge society, and knowledge worker, to signify the changing times, from brick and mortar, to human capital.
It was in 1991, that a Fortune 500 company Skandia AFS, in assurance and finance services, from Sweden, appointed Mr. Leif Edvinsson, as the first Intellectual Capital Director. It was a bold step by their CEO Mr. Bjorn Wolrath, who gave him the brief :
to chart out the intellectual capital of the company.
Around the same time, to be precise, in October, 1994, Thomas Stewart, then Sr. Editor at Fortune, published an article in this periodical, styled
“Your Company’s Most Valuable Asset, Intellectual Capital.”
This article highlighted a new dimension, in the operations of the company, to the entrepreneurs, namely human capital.
The article created an awareness and interest in human capital, like never before.
In 1995, along with the annual report of Skandia AFS, a report on the intellectual capital of the company was published. The focus areas were:
• Financial health
• Customer rating
• Development of new processes
• A constant and focused effort for the renewal and development of human capital, by training, organizational development initiatives.
• Instead of the conventional annual reports, which are the historical documentation of the financial dealings of the company, a new insight was provided.
They termed this as ‘Navigator’, as it was to guide the future course of the company.
Management task now shifted to building of learning organizations by removing learning disabilities in the employees. A number of listening-posts for new knowledge are created throughout the company. The emphasis has shifted to building up the human competencies, which is the value enhancing factor. As distinct, from the larger and more advanced machines, that earlier economy would have voted for.

INTELLECTUAL CAPITAL

The intellectual capital of any enterprise consists of:
• Human capital: This is the collective knowledge and skills of the employees. This has to be identified, accessed, coded, built-on and fully employed. They talk of skill inventory of an organization.
• Structural capital: The organizational systems and processes in place in an enterprise to share the above human capital by e.g. intranet, meetings, overall a sharing culture. A process of knowledge creation is encouraged, through socialization, internalization, combination, communities of practice, etc.
• Customer capital: An ongoing relationship with your customer. Knowledge is the chief factor to build up a trust between the supplier and the customer. New products are developed, test-marketed, and improved on, through such an interdependent relationship.
• All the above three interact with each other and enhance the intellectual capital of an enterprise. This can be acquired, amassed and employed for larger gains like any other capital.
With global markets beckoning us for expansion of our reach and increased competition, newer fields have to be espoused, to maintain the edge over others. Customers will keep on demanding better value for money, in all products and services we offer. The route for success is to use technology to facilitate knowledge management, to enhance your capacity to work in teams; across, space and time.

TO DO LIST FOR ALL OF US

• Are you making conscious efforts to update your current level of knowledge?
• It has to be an intentional learning, not an incidental one.
• Do you lead learning, and sharing by your behavior?
• Are you making; efforts to have cross-functional teams in your workplace to ensure cross-fertilization of ideas.
• Have you a method in place to record new learning for future use.
• Let all of us be continuous learners
• What you do not use, you lose
• Have you learnt any new knowledge during the past six months or so?
• If not, please embark on the new learning right earnest
• Capacity of human brain is infinite.



M .S.RANADE,
mranade@vsnl.com
PUBLISHED IN COMPANY SECRETARY’S JOURNAL “SAMHITA.”, IN OCTOBER, 06 ISSUE.

“EXPANDING YOUR CONSCIOUSNESS”

Please get it straight, I have no intentions of encroaching on the domains of spirituality. I neither sport a flowing beard, nor a Dhoni cut, which establishes you to be some Guru, Baba or what have you.

I have my feet planted very much on the ground, and think about mundane things, such as how to commute safely in my jalopy without hurting anybody else or denting my good old chariot. While pushing my way on Pune roads, often had I wished, to have the flying carpet, which is strictly; by appointment; the proprietary travel-gear of Gurus/Maharajahs etc.
My granddaughter, Keyuri, came calling last week to our castle on the outskirts of Pune. She is an artist of sorts and keeps on doodling all the while. Hyper-imaginative by nature, (she has taken after my old girl).
She painted out a four- headed deity. She called it SUPERBRAHMA.
My other grandchild Ameya is a hard headed rationalist at a young age. Kids have a tendency to pick up fights at the drop of a hat, on trivial issues.
Whenever grandchildren are around, I pack them up in my chariot, and we go for a good drive. This leaves the old girl in peace to cook a hefty lunch for the young devils. They think of food all the while, their only pastime.
Driving in Pune is partly an art, science and the certified mind-readers only can venture on the roads. In addition to your valid driving license, one needs the special skills of an acrobat, from the Great Royal Circus for survival. If you do not possess these minimum qualifications, you are sure to land in the nearest Hospital.

On seeing the sketch of SUPERBRAHMA, by his cousin; Ameya embarked on his critic’s role. He is a true Puneite.
“How can anyone have four heads “?

By then a six seater had abruptly stopped right in front of me. A two wheeler had banged into the car, from behind. Some cyclist was attempting to wedge himself between the razor-thin gaps. I maneuvered the car to a clearing.
I offered some defense, to Keyuri,
”The four heads are symbolic. Perhaps the multi-headed deity depicts all the four Vedas, which are the epitome of the highest level of knowledge.
Perhaps it also represents a greater level of wisdom, an expanded consciousness. He could attend to happenings around him on all the four sides, multidirectional attention etc. “
By then a passenger- bus tried to invade my car from the left side. A pedestrian tried to squeeze in between. A monstrous Auto rickshaw was attacking from the right-side.
“You see, driving on the busy roads of Pune is, a demanding task. Both of you please do not distract my attention.”
Like obedient children both were quiet.
Keyuri was doodling as usual well ensconced in the backseat. Ameya was directing me, from the co-pilot’s seat, about hot-rods overtaking from left side.
Very sympathetically, he said,
“Aba, I am prepared to believe that four heads are needed, to keep track of the speeding vehicles from all around.”
Keyuri was feverishly busy sketching, in the back-seat.
I asked her,
”What are you up to?
”Aba I have a correction to make, in the earlier sketch.
I think four heads are not enough to drive out of here.
I have sketched Ravana, with all his ten heads. Perhaps one needs these many, to steer clear of all the hurtling meteors on the road.”

M.S.RANADE,
mranade@vsnl.com
PUBLISHED IN EAST AND WEST SUPPLEMENT TIMES PUNE, ON FRIDAY
23RD JUNE, 2006.

“DRIVING RUNS IN THE BLOOD”

Whenever I am rushing to office to arrive in time, for an important engagement, there are a lot of hurdles on the way.
Apart from searching the hidden road in the ditches, the one-ways, sudden closures of roads for traffic, continuous repairs to the roads, the perennial floods on the road, which are the givens, in Pune;
for me there is a special hurdle.
This defies probability theory.
The theory enunciates that, out of a hundred times you flip the coin, 50 times it will be heads up and the rest tails. O.K., principally. In my case the coin stands on the edge. Improbable you say?.
View this scenario.
The moment, my car hits the road, there will be, all the Driving school cars, converging on me. All around me. Granted, this could be the head side of the probability, but all of them being the first day learners, is quite disconcerting, to digest.
They are not aware about; which is the clutch and which one the accelerator.
Why they choose my car only, for all their learning lessons. My car has become a museum piece now.
Like iron filings to the magnet; they seem to cling to my good old jalopy.
The police are of no help, neither the instructors who are in the pilot seat.
I have asked the manufacturer of my car to provide me a special thicker casing, and an indelible paint, plus a coating; which could repel other cars. The request is under consideration.
I have obtained a special insurance cover, that in the event of my car being hit, by the Driving school trainees, I will get full reimbursement. No deductions. An additional premium for me, which is the price I pay, for being a magnet.
A few questions to these Schools, which they can take up at their Association’s convention.
• Why don’t you all, go to some foot-ball grounds, in the city? Any way, these are not being used to play foot-ball.
• Why don’t you use for your preliminary lessons, roads with scarcer traffic?
• Why don’t you hire the driving tracks, from some of the car manufacturers at a price?
• Why use the busy roads, at the busiest hours?
• Should the traffic police, not stop them before they land as missiles on my car?
There are some skills which are acquired just like that. No formal training required.
In cities you see the youngsters, learning swimming from some instructors at the swimming-pools etc. In coastal Konkan you will notice the children of fishermen; jumping in the creeks, around, right from their first step on ground.
None teaches them swimming. They learn it by themselves.

You are Puneites, hence I have guessed; your question.
“You were also once a learner in the Driving school. Were you not? ; why pick at them now; when you are out from the same gate.”

“Sorry, wrong den I was born in Detroit.”

M. S. RANADE,
mranade@vsnl.com
PUBLISHED IN TIMES OF INDIA PUNE, ON FRIDAY 15TH SEPT, 2006, PUNE WEST SUPPLEMENT.

“TALENT CRUNCH.”

“Give me a hundred committed young individuals and I shall build India into a great power”
Thus spoke, Swami Vivekanand.
That was a century or so back.
Recently a successful entrepreneur, from Pune from auto-ancillaries sector; was lamenting, that he has not been successful in getting on board, the right talent. There was so much business potential; remaining untapped; due to this limiting factor. His dream to be a global Indian is thwarted.
Swamiji had also prophesied that” the sleeping giant”, China, would emerge as a great power due to their large population. We are today witnessing the unfolding of his prescient remarks.
We have such a large population in our country too. For the productive efforts of entrepreneurs, we seem to be unsuccessful, in identifying and acquiring, energetic, right individuals with the appropriate competencies.
That is the rub.
Where has, all the talent gone?

SOURCING STRATEGIES.

There are a number of strategies that the successful organisations employ, to achieve the desired need for talent. Campus recruitment, advertisements through media (print and electronic) encouraging employees to bring in teammates, recalling ex-employees, engaging retirees as consultants; etc,etc.
• The possibilities of recruiting through campus, talent at entry level, and thereafter developing them to suit one’s specific needs is a task in itself. This is resorted to, by most of the large corporations as a routine, annual yatra. This exercise does generate some manpower and is available to them for a while only.
• Most of them leave, in about two years, for pastures anew. One is back to square one.

• One of the other solutions is the advertisement route.

• Situations VACANT, crème la crème advertisements, and the “career- marketing jobs”, High fliers advertisements, salary no bar etc.
• This does not really yield satisfactory results. One is saddled with a lot of unrelated resumes and unsolicited calls from individuals who are nowhere near the spelt needs.

DATA BASES

The advancing technology provides new avenues for the jobseekers as well as the recruiters.
There are new databases available such as Monster, Jobs ahead, Naukri, Times jobs etc.
The recruiters maintain their own databases also. Which are vetted as regards the background and the factual details. Unprocessed data is not useful at all.

However suggesting the right candidate who can answer to the description of the employer cannot be done by the search engines; it requires human efforts; that is where one needs a specialized talent of a professional recruiter. Half an hour’s personal interview is inadequate to assess or evaluate the candidate’s suitability for the job etc. Some professional help is needed.

RISING ATTRITION RATES
You can not think of” life-time employees,” in the current context. There are so many alternate employments available for the competent individuals today that, poaching experienced talent, has become an order of the day. How to retain the competent and useful talent?

That leads us, to the attrition of talent. The bugbear of most successful enterprises today, is the rising attrition rate.
Attrition has reached alarming proportions. It is a zero-sum game. Someone’s loss is the other’s gain. Total is unaltered.
Is there a solution for the issue of sourcing talent?

ROLE OF A RECRUITER
It is the primary responsibility of the client to clearly define the profile of a candidate, that is required by him. As a professional, often the recruiter assists a client in honing to perfection the job-profile of a candidate that is being searched. This of course is noticed happening when the business of the client is understood thoroughly by a recruiter.

From the database of a recruiter and his personal contacts he does find, ones who could best answer the job-description. At times the candidate who would not be even thinking about a job-change is identified by a seasoned recruiter.

A case in point is that of John Sculley, who was Vice President Marketing with Pepsi Co. and was not contemplating a job change at all.

A professional recruiter approached him and suggested him to consider joining Steve Jobs’, Apple. It was not a big name then, and Mr. Sculley was reluctant to even consider the position.

However in the now famous dialogue with Steve Jobs; he asked Mr. Sculley who was on a visit to Cupertino California headquarters of Apple, at the behest of the recruiter:
“Do you want to spend the rest of your life selling sugared water; or do you want a chance to change the world?”
Mr. Sculley joined Apple.

A recruiter thus can reach the most suitable candidate and play a significant role in landing a job to the person who had not even dreamt about it. It is a win-win situation.

As a professional a good recruiter not only sees at the technically competent candidate, but also ensures a culture-fit. His role is contributing decisively to the growth and success of his client organizations.


EXECUTIVE RECRUITERS
There is of course a possibility of going to recruiters or search agencies, that do a good job of it.
This is a new breed of professionals on the block. They know the right candidates and get them to the clients in the shortest possible time for certain professional fees.

The entire process of locating the talent answering the profiles of client’s expressed specifications, is a very complex one. It is based on trust and a sound judgment at every stage.

The background of the prospective candidate, the job-description, intentions of the employer, career growth in the slot, promised compensation, the entire gamut; is based on mutual trust at every step. One single slip; deliberate or otherwise ;can vitiate the entire case.

Exaggeration, misrepresentation of facts for a small gain is a great temptation, few can deny. Professionalism presupposes a deeply ingrained value system, a refinement, culture; and a thoroughbred practitioner’s objectivity.

It is therefore a prerequisite for a new profession, to have proper accreditation for the practitioners, to avoid mal-practices.

PROFESSIONAL BODIES
There were a few management consultants who used to help their clients with getting the right candidates to them; but it was more a complementary service to the other management- services they were providing. It was not the first violin, more a second fiddle.
Later it spun off, as a specialized recruitment wing. This all happened during the past 40 odd years.
Today there is a rich crop of “recruiters” which is ever growing.

When a new profession of specialists emerges, it necessitates spelling of certain ground rules. A few well honored traditions and norms have to be defined. The job is generally done by an Association of such professionals.
For example the association of Chartered accountants or; Cost accountants, have specified the competence levels for their practitioners.
Their Associations, conduct examinations; the ones who qualify are awarded certificates of proficiency which enables them to take on responsibilities as a professional.

EXECUTIVE RECRUITERS ASSOCIATION
It is gratifying to note that the professionals of Executive recruiters have got together to form an Association. They have determined a code of ethics, right at the outset and are awarding membership only to those who measure up to certain basic qualifying conditions, such as:
• Subscribing to an ethical code of conduct; while conducting business.
• Not charging any fees to the candidates, for registration etc.
• Offering a service to the client, with utmost integrity and clarity of purpose.
• Non-poaching of candidates from one’s own clients.
• Collect, collate and share expertise in this field from members, and other sources.
• As a professional body use clout, with Government for the benefit of all members, such as ease in the process of grant of job- visas, avoidance of unnecessary taxation etc.

Good luck to the new Association; ” Executive Recruiters Association” ERA ,for short.
The Association could not have come at a more appropriate time, when Indian talent is so much in demand globally. An organized body can and should strive for the rights of the members, and their representations are heeded.
It is heartening to note that the clients also now insist, that the recruiter be an accredited professional; by ERA.
The association organized a convention, in Sept.06, at Hyderabad, where representatives from Russia, Brazil, China; India deliberated on the modalities of recruitments for the needs of the growing economies.
It is nice to note that a Chapter of this Association has opened up recently in Pune too.

JOURNEY OF THE JOBS MARKET
An age old thinking in the minds of the job seekers earlier, in our country, used to be different. A Government job was the preferred choice. Permanent, pensionable ;and all that.
Even thinking about another job, was considered an act of, disloyalty and treason.
Today it is the other way round. It has certainly undergone a sea change; the acceleration to the change in the mindset is provided by the growing IT & ITES sector in our country.
The employer is worried whether the employee will stick at all, to the job, and how long?.
This is a classic case of a constantly rising demand, chasing a limited supply of, the Mr. Rights.
Now at the outset the jobseeker proclaims, that he is looking to the horizon of two years of job or so; at best.

PROFESSIONAL HELP.
If ERA were to be in another age, they would have offered gladly help, to Swamiji, in locating the committed talent, that he was looking for nation building, This is a fantasy.
However the Auto ancillary entrepreneur from Pune; should certainly seek assistance ,from some ERA members.
This will help him realize, his vision to be a Global Indian.
======================================================
M S RANADE
Chairman & CEO
Placewell Consultants, Pune 411007
mranade@vsnl.com
PUBLISHED IN INDIAN EXPRESS PUNE EDITION, THURSDAY,19TH OCTOBER,06.

“TACIT KNOWLEDGE”

There is a fully automatic plant, manufacturing chocolates, in the moffusil districts of Pune.
All the operations are automatic, and you could put the entire plant on an auto –pilot- mode, as it were. Except for one operation, where the temperature, for the finished product, has to be manually, controlled and adjusted.
A little extra temperature and the product will be rock- hard, not fit for human consumption. A little less of it and the chocolate will be messy. It will be too gooey, for packing and storing... No shelf life.
How to solve the problem?
There is a country lad, Mahadu, who has been with the plant, right from its inception. He has learnt the solution by trial and error methods; perhaps, and is a master at setting the right temperature, for the process. If he is not available to set the temperature at the “Right degree”, the entire in- process material is wasted.
It is not that, he is secretive, or is reluctant to impart the skill to others. Some knowledge is just individual-oriented; and it cannot be verbalized. Hence it is incommunicable and vests with the person only.
Mahadu is an invaluable person for the chocolate plant.

INSIGHTFUL LEARNING.

Michael Polanyi, a Hungarian medical scientist, says
“ You know much more than you can ever say.” i.e. some of your own knowledge also, cannot just be expressed in words.
True for many of us. But more so, for a lot of Mahadus like the operator.
This he termed as TACIT KNOWLEDGE.

TYPES OF KNOWLEDGE

There are two types of knowledge:
• Explicit
• Implicit
Explicit is the one, which is available in books, documents, research papers. It can be accessed and acquired by anyone; who wants to seek it. Community of scholars develops scientific knowledge and it is validated. The scientific community while narrating experiences gives labels, (language, words,) to these and a scientific discipline is adhered to, in recording the data. Explicit is formal, can be articulated, as it is language oriented, information based. Conveying and capturing is easy for all, It is
documented and database oriented.


The ‘other is implicit which is individual based. Knowledge gained by imitation and observation only. It is incommunicable and has to be brought out in the open, verbalized and then scrutinized, improved on.
Some of the tacit knowledge is culturally transferred, e.g... Mother passing on the family traditions to the son, he learns by observation and imitation...
A hammer man in a forge shop, says,
”Now is the right time to hit the hammer, if you want a good forging”.
This is not textbook oriented, learning.
Tacit knowledge is experiential, and know-how based, it consists of hunches, insights, instincts, impulses, imaginations, etc; it defies articulation.
Tacit is communicated by a “one to one” dialogue, belief-systems perspectives, mentoring, apprentice- ships, interns, communities of practice, develop; this domain of knowledge. .

When knowledge is verbalized its transfer is easier.

UNCONSCIOUS INCOMPETENCE

There is some behavior, which is developed for a certain environment only. When the environment changes; the knowledge which was contextually relevant for the environment is; dysfunctional. But the ones who are half-baked scholars, perpetuate the same knowledge, which is already obsolete, and are gloriously unaware about it. This is termed as the “unconscious incompetence”.
In the educational field, such incompetence is disastrous. If it is conscious incompetence it is tolerable, as; at least there is a hope, of some corrective steps towards improvement of the competence level. Unconscious incompetence is incorrigible. The fellow is of the firm belief that this idiocy is “KNOWLEDGE”.


USE OF TACIT KNOWLEDGE

Take the case of Mr. Sundaram a maintenance supervisor in a cement plant. There are a number of machines in this continuous running plant. It is essential that the key machines which are the back bone of the plant, run uninterruptedly, Examples are the milling machine, pounding limestone to powder, or the crusher, pulverizing iron ore, and coal, etc. Even if one of these fails, then the work of the factory, is grounded to a halt. Ideally these should work all the 24 hours and possibly at least 360 days of the year; leaving about a week, for the annual maintenance.
The preventive and predictive maintenance of the key machines is an area, which few can afford to neglect. The capital investment is too high, to duplicate all the key machines.
Mr. Sundaram, maintenance supervisor friend of ours, like the rest of about 1200 employees; daily passes through the plant, by, all the machines. All the rest, scurry through the din of the monstrous machines. But Mr. Sundaram can decipher a signal of a faulty bearing from the deafening noise. None else can.
Sure enough, when the machine is opened up for the routine maintenance, a faulty bearing is noticed by all the engineers, and replaced promptly. But for his tacit knowledge, developed over a period, it could be a very costly proposition; for the management, to allow idle time of a key machine.

INSTITUTIONALIZING KNOWLEDGE.

The job of the management ‘is to ensure that such knowledge is perpetuated and institutionalized.
There are many such Mahadus and Sundarams in every unit, they take the knowledge with them when they leave and it is lost, forever.
In an era, where knowledge is the main resource which generates wealth for the organization, one can ill afford the loss of such precious knowledge, and expertise.

The task of the management ‘is to ensure, that this knowledge is captured and institutionalized.
The job does not end there, it has to be made explicit and then again the internalization scheme has to be initiated. The new knowledge has to be made a second nature of the organization.

CULTURE, IMPLICIT BEHAVIOUR

It is said that culture is an implicit behavior. A refined individual has a culture, and his behavior displays it, naturally. No cerebration is required for him to behave in a certain manner. When new knowledge has to be embedded in the culture of an organization, a similar process has to be undertaken.
A case will illustrate the point.
In an Internal combustion engine, the valves repeatedly make an impact on the cylinder block, which is of steel. In order to enhance the life of the cylinder block, which would have worn faster due to the constant friction with the valves, a valve- seat- insert, of a harder metal is fitted in a porthole on the block. It is generally of Nickel chrome or some such harder metal than the steel. In order that the inserts do not come off the port holes in the block, there are close tolerances provided i.e. the inner diameter of the port hole and the outer diameter of the valve-seat- insert have an interference fit ,so that they do not fall off, in the operation of the engine.
The standard practice was to hammer the insert, in place, in the steel cylinder blocks. No damage done.
Now with the lightweight aluminum engine blocks, of the second-generation engines, the hammer- master practice won’t work. If hammered in place, for fitment, the aluminum-block, which is a softer metal, will give way, and the insert will simply fall off.
There is a new practice developed.
They now shrink the insert in dry ice; the porthole in the aluminum block is heated with a gas flame; so it expands a wee bit and the insert is gently placed in the porthole. It smugly sits there due to the close tolerances, and the mini contraction and expansion, as detailed above.
This new knowledge and skill has to be internalized by the assembly fitter. However it is very difficult to wean him away from his hammer and you can well know the result if he used one.

THE PRESENT SCENE

In the chocolate factory now, they have formed a team of qualified engineers around Mahadu. The young engineers are corelating the actions and the outcome.
Some data is emerging from this exercise, which will be useful for the progeny.

M. S. Ranade,
mranade@vsnl.com
PUBLISHED IN INDIAN EXPRESS ON THURSDAY, 27TH MARCH, 2003.

“EXAMS OVER; WHAT NEXT”

We had a servant, named Sahebrao, working with us for six years. He used to stay in the servants’ quarters of our bungalow. I asked him to deliver a note to our next-door neighbor. He was totally blank. During all this period of six years he never bothered to know the name of our next-door neighbor. This is an utter lack of a natural curiosity. He may be acceptable for the Neanderthal society/Stone Age etc. In the present era, where humans are known as Homo sapiens; i.e. thinking human beings; he is a misfit.

Curiosity about what is happening around you is a trait, which is a must for a well-developed personality.


Now you have finished your school/ college exams, and are just relaxing.
A lot of time on your hand. Even after all the movies you had to watch and the evening katta, is over; you suddenly realize that something worthwhile has got to be done which will help you build your future career. Some activity for self-development; improving your personality and what have you. But how?
Frankly each one finds some pastime and just while away the available time on hand. In fact you don't have to do anything special for the TIME, to pass by. IT HAPPENS AUTOMATICALLY.
But for those who wish to build up a great career, there are some tried and proved methods.
Let us take our first candidate; managing self.
This implies, how well you are at managing your own self, and involves the following:
• YOUR PERSONAL HEALTH AND WELL-BEING. You must know how to have a proper diet and some physical training on a regular basis. One little known fact about the world’s richest man, Bill Gates, is that ever since 1975, when he started Microsoft, with his friend, Paul Allen; he has not absented from work on health grounds even once. No sick leave etc. He has mastered the technique to keep himself FIT AND PRIMED UP, and his enthusiasm never wanes.
• RELIABILITY INDEX

Have you mastered the attitude to develop a sense of responsibility in your activities? There is something known as the reliability index of an individual. You give some task to perform to someone and he will be most times successful in it against that; THERE ARE SOME who are bound to fail, always. Why and how does this happen? There has to be some logical explanation for this. The prime reason is, in the case of Mr. Failure; there is no commitment on the part of the doer. This has to be developed meticulously by everyone who wishes to be successful in life.

• YOU HAVE TO DEVELOP A SENSE OF HUMOR; It helps you develop an emotional stability. You must have noticed some individuals who are able to take on the failures, defeats, rejections; which are bound to occur in one’s life, gracefully; without any tantrums. They are equanimous in victory, too. If one develops a sense of GOOD HUMOUR it is possible to be in the forefront. Most leaders display this rare quality, and don’t allow their effervescence to flag.

• WIDE RANGING INTELLECT

On your intellectual front you have to develop a sense of logic, memory, innovative approach, to be curious about what is happening in and around you. You will pursue till you understand a given subject. Say, why the economy of the world is today driven by OPEC pricing of crude? Do you read daily newspapers? When you are watching the TV do tune to news channels and especially to BBC to learn what is happening in the world and why? The intelligent are able to deduce meanings and messages from the news that they read.

• ABILITY TO TAKE RISKS

In any job situation that you will be in later in life, there will be a need TO TAKE CALCULATED RISKS. Those who are incapable to take on such risks are never going to be successful in life. It is not possible to explain all the parameters of the task that may be entrusted to you. You can’t be tied to the apron strings of the boss.

• AESTHETIC SENSE

You have to develop a sense of PROPER GROOMING, DRESS SENSE. No one wants to deal with a colleague who is uncouth and dirty.

• MEMORY

You must have noticed that the great leaders have phenomenal memory. This can be developed by some special techniques such as mnemonics. Or the trick ,to associate the unknown with the known. You can definitely enhance your capacity to remember things; if you do; then the knowledge acquired can be recalled and retrieved when needed.
• EFFECTIVE COMMUNICATION SKILLS
Excellent communications skill involves both verbal and non-verbal COMMUNICATION. Some individual have such detestable body language that before they start any verbal communication you have already started disliking them. Your own body language can certainly be improved. Your skill in communicating can improve only when you improve your reading habit. Some regular habitual-writing such as diary keeping on a DAILY BASIS and listening to good talks by knowledgeable persons at various forays. This enriches your knowledge and also the communication skills.

M S RANADE.
mranade@vsnl.com
PUBLISHED IN TIMES OF INDIA; TWIN TOWN SUPPLEMENT ON THURSDAY, 8TH JUNE, 2006

“RECULTURING ORGANISATIONS.”

There was a student in States hailing from the African continent. He was, pursuing his studies for quite some time, there. He had imbibed the Western culture in the process. He landed a support job while studying. Later he decided to buy a car so he could; commute easily.
When he purchased one, there was a very peculiar ritual he performed. He bought a couple of eggs from the grocery store; round the corner. He placed the carry bag containing the eggs on the floor behind the car, and backed it on the same.
The eggs were crushed under the rear tyres. Then he smeared the front of the car with some of the yolk of the eggs, run over by him. He cleaned the entire mess with a bucketful of water and dried it up too.
“Now it is safe to drive the car.” He said.

On being questioned about the strange act he said. “At my place back home, whenever a new vehicle is bought one has to back it on a chicken and then smear the vehicle with the blood of the chicken. This would have been too gory, and outrageous, a practice, in the culture I am living in, now. So I had a compromise formula. This ritual I resorted to would be satisfying my inbuilt cultural background, and was not revolting to the surrounding now I am in. The egg represents the chicken. But now the car is readied for a drive as per my custom. “

There is no scientific basis for such actions, which are culture oriented. One just acts; accepting these rites. These beliefs are held unconsciously and are not available for scrutiny. When one mentions anything contrary to it, there would be an enormous resistance to any change from it. .

ACULTURATION.

CULTURE IS A SET OF EXTERNAL BEHAVIOUR, WHICH IS ACCEPTED BY A COMMUNITY AS A WHOLE INNATELY; WITHOUT QUESTIONING.
It is handed over from generation to generation. The preceding generations’ success is attributed to the adherence to culture and; is followed blindly.
In our culture, the young generation displays a respect to the elders, by touching the feet of parents. This is a ritual; there is an assumption, that they will be blessed, due to this act. This value system is passed from past generation to the succeeding ones.
Thus many rituals, assumptions, and a value system, are all interwoven, in the omnibus term CULTURE.
The process of acculturation takes place unknowingly and incidentally.
Look at another custom, followed by a community as their normal eating habit. They collect the dried seeds of some leafy plant. These are roasted and then ground, baked. The embryo of a bird is, broken and fried, on the fat derived from the mummery glands of some domesticated animal.
Gruesome, you might say. But that is what we have, for our breakfast everyday. We are so used to it. You will notice when looked at objectively, some, which we follow routinely, may sound, barbaric, archaic, or funny to us.
SOME OBSERVATIONS ABOUT THINGS TO BE CHANGED.
As the community progresses, one has to look at some of our cultural heritage critically. Replace it with a more suitable one to the changing times.

• We are a very vocal lot. More noise, than specific activity; related to the deliverables.
• Lack of punctuality, indifference to a priority system.
• Our inviting somebody for a visit to our place without any specifics.
• We must develop a sense of commitment, intense involvement, in the assignment in hand.
• As a community we have to learn to subscribe to quality standards in all walks of life. Japanese nationals learnt it from Edwards Demming after 1948, only; and are a changed society now.
• Acquire excellence in the professional skills at world-class levels.
When a new set of behavior has to be adopted this has to be done consciously. There has to be a design for it. Identify anomalies and find out people who will be willing to adapt themselves to the new thinking. For this, the first step is to analyze the assumptions which are the anchors for our flawed notions. The most glaring assumption is CHALT HAI syndrome. Things just happen as per destiny, why the hubbub about deadlines. These are the stumbling blocks for any reforms.

HOW TO PART

Punditji had changed his scheduled Programme to attend a speech, in our parliament, of a scholarly parliamentarian, Mr. Dandekar. He was a Swatantra Party, M.P.
Panditji had then remarked about Mr. Dandekar,
“His speeches are full of wisdom. He would have studied everything that was required to be read on the subject. Whatever he would have not read was not worth reading.”
That kind of perfection need be followed by our young generation, as a role model. Can we strive to script a world class performance in all our professional activities?

Organizations have a culture too and it is held as a sacrosanct thing .The cleanliness you notice in Mac Donald outlets is a passion with them. They had to induct Russians in customer relations when they opened up their eateries in then USSR.
Corporate Associates, who have acquired over eighty different software companies, abide by a certain culture and they induct the personnel in the new acquisitions in this, meticulously. This process of acculturation is an essential part in consecrating the new incumbents in the organization...
Our quiet belief in certain strange things needs a hard look. If your computer has packed up there is no point in trying to break a coconut to get it restarted. You have to call an engineer who will fix it.
I have seen individuals who are otherwise quite logical in their approach doing Reiki on a comp to get it back to life. This is ridiculous but tries telling this to the one who is a Reiki believer.

CONCLUSION

In the knowledge Society we live in we are looked upon as an emerging power in knowledge/skill based businesses. We have to adopt a different culture. Updating of knowledge is important in the current context. It is a continuous process and has to be imbibed as a culture. Independent learning techniques need to be mastered, to upgrade one’s knowledge and skills. There is no classroom teaching possible for adults. However they have to keep pace with new knowledge as a routine.
Concept learning is the; prime thing, in learning, by adults. Get to the root of the learning by acquiring the basic concepts. These are generic in nature and can be then applied to any new situations. Knowledge is one asset which we can bank on and encash too, through many assignments which will come our way through Business Process Outsourcing route.

M. S. RANADE ,
mranade@vsnl.com
PUBLISHED IN INDIAN EXPRESS PUNE APPOINTMENTS COLUMN, ON THURSDAY, 23RD OCTOBER,2003.

“ON MENTORING”

At the World Economic Forum, Davos, this year, Mr. Narayana Murthy, was in a panel of discussions, which was led by the noted Management consultant, Rosabeth Moss Kanter.
She was impressed with the title of Mr. Murthy, i.e. Chairman and Chief Mentor, Infosys Technologies Limited.
That, mentoring is used as one of the potent management
interventions ,is no big news. What is significant is, that it has been espoused by such eminent, successful entrepreneurs and role models as Mr. Murthy, wholeheartedly.
Business leaders, have realized since long that it is the human capital which makes or mars an organization. Organizational culture has to be an inbuilt component of this capital.
The enriched human capital is the most coveted, intangible asset, of any organization. Management designs ; “connectivity, creativity and competence”. The enhancement measures. A culture shift is aimed at.

All very well said, but how does one achieve all this? Especially in an era where the major concern area for management, is the alarmingly increasing attrition rate; attention is sharp- focused on the plausible solutions. The attrition rate hits at the very root of an organization, i.e. a” stable team” which ensures continuity of operations.

Is there something which can be done about checking attrition?
There was a time, when society was concerned about the ‘brain-drain’ from our nation.
In the context of an organization, the concern rings a similar note. Imagine there is some one available today, in your team and you allot him an important job. The next day he is just not there. The most disconcerting factor is that, he may not have any substantive rationale for the separation.
“Just like that! “; that is the answer in the exit interview.

Mentoring offers a likely solution, and it is time we study in depth, this specific management intervention.

TWO ESSENTIAL COMPONENTS OF A TASK.

For an effective, timely, and quality completion of a given task, there are two basic prerequisites to be arranged by the management.
• The task related infrastructure support,
• An emotional support.

In the current context the infrastructure support i.e. the place of work, office furniture, computers, servers, water-coolers, canteen, required tools and tackle, entertainment facilities (within the workplace), vending machines et ala is abundantly taken care of.
Hygiene- factors as the old management school termed it; sub-served the basic needs.
It should be functionally comfortable; aesthetically and hygienically appropriate that is all.

Just an aside; about how it is carried to ridiculous extent sometimes:
A proud HR executive once bragged to me haughtily:
“Our team must have the best food Five star hotels, supply the food and beverages. Snacks only from Oberoi, which are couriered daily from Mumbai, and only chilled mineral water, even at the wash basins. !! We can’t compromise, for anything less.”
I was reminded of the hyper sensitive billionaire; celebrated Howard Hughes. Covering himself with Kleenex for fear of contamination from the environmental pollution.
I mentioned to the HR chap,” Please have a look at the construction worker; toiling in the heat; just out of the window and reality will dawn on you.”
These “pseudo culturists” will one day make me, embrace Communism.

I mentioned the instance above; a factual one; just to let you know the extent to which the present day employer is traveling, to combat the attrition.

WHAT IS MENTORING?

Mentoring is a mutually beneficial learning partnership, in which individuals assist each other; with personal and career development through coaching, role-modeling, sharing knowledge and providing emotional support.
It could be arranged in an informal unstructured manner or in a structured formal one, which is embedded in the organizational system. It serves as a sounding board too, for the new entrants. Some thorny issues, like politics in the organization are also introduced to the new entrants in this induction process. He can be insulated by the mentor so as his learning process, and professional progress, is not hampered.

“People who grew up in difficult circumstances and yet are successful have one thing in common. At a critical juncture in their adolescence, they had a positive relationship with a caring adult.” Guess who had said this? Past President of U.S., Bill Clinton.
I believe that sums up the role of a mentor.
Mentor facilitates the career progress of a young entrant, in the corporate world.
Whenever a young aspirant joins an organization, he has a number of queries, doubts, problems, (imaginary or real) but perceived in an exaggerated form.
On joining, he is instructed about the hierarchical order, i.e. who he is supposed to report to, and the pecking order in general.
In spite of the knowledge acquired in B schools for performing successfully on the job, he is totally lost in actual field life. He is groping in the dark for a “safe room”. One is searching for a place when one can display his ignorance, seek solutions, support from a senior and considerate individual. A true Mentor never takes undue advantage of this privileged communication.
This “communication channel need” is unlikely to be fulfilled by the structured reporting channel i.e. through the immediate superior. He is more concerned about the performance of the assigned job in time etc. He has neither time nor inclination to spend time in educating and bringing up someone on the job, with “kid gloves”.
"He will learn like we all did. I have no time to humor him "A standard phrase used by the boss.
A typical mother-in-law syndrome.
This is where the MENTOR enters the scene .He is not from the charted reporting relationship but from altogether a different function .For example a Finance Manager with the right inclinations could be the mentor for a Graduate engineer trainee from production or planning. He has nothing to do with his job performance but he will hold the hand of the mentee and provide the much needed emotional support.
I have witnessed how bright young scholars also crave to have a kind word. They are like Alice in Wonderland in the corporate world while taking their first steps.

SETTING UP THE SCHEME

One has to market the scheme of mentoring through news letters, email, notice-boards and it has to have the approval of the top. If this does not exist then the entire scheme will be a flop.
Those; who offer to be mentors may not have any financial gain perhaps. But ones who are people-oriented and desire to have the esteem from peer group, do opt to be the mentors. The routine oriented ones who are always busy in their given tasks should never be the mentors.

Matching the mentors and mentees should be the job of the HR department who would know the suitability of both.

• RUNNING and monitoring the scheme is equally important. You have to prepare the senior executives in the organization to participate in the scheme.
• Initiate the scheme
• Develop procedures and schedules of meetings between mentor and mentee.
• Evaluate its progress and correct process
• It is not only that mentoring is restricted for the young entrants
• In the case of Computer Associates, one of the companies where a large number of acquisitions have taken place, within seven days of the merger, the management would inform the employees the jobs to be done. In fact their President, an Indian Mr.Sanjay Kumar was adept at letting the merged entity know precisely who will be required for specific functions and who would have to explore their fortunes elsewhere.
• Bringing the relationship to a close; is also essential; otherwise the mentees will be permanently under the wings of the mentor. The external influences such as mergers and acquisitions bring in a lot of stress; it has to be handled deftly.
• Example is of Daimler Chrysler, when the two auto giants Daimler Benz and Chrysler, merged in November,1998, the cultures were diverse. Germans; concerned about quality, at all costs; and not bothered so much about the expenses and Chrysler, about the costs and bottom line, with due regard to quality.
• In fact in the post Iacocca period Chrysler was the least- cost auto company. When they merged; Daimler’s profit was just 2% as against 5% of Chrysler. Labor laws, tax- laws, quality standards, DIN vs. American, production and quality processes are different. Salary structures were at variance, American far higher as compared to German. To solve these and other related issues and evolve a distinctly different CULTURE of the merged entity; 98 integration teams were deployed, for three years. This is indirectly doing the job of mentoring, not at the entry level ONLY, but organization wide.

CORPORATE PRACTICES

At some successful companies a lot of technology is deployed in the process of mentoring. At IBM” mentor place” student achievements are enhanced through e’mentoring. At Oracle Portway school, “e’pals, “in Newham London takes care of the ethnical diversity, in the workforce. The intention is to make the new entrants feel at home. At Intel the mentees are allowed and encouraged to select a skill related goal. The mentee then through a web based tool selects a mentor, having higher levels of skills in the specific domain. Thus an EMPLOYEE development, takes place, under the close tutelage of an individual, who helps buildup a mindset, necessary for a continuous improvement.

DESIRED ATTRIBUTES OF MENTEES.

Patiently observe own mistakes, be prepared to change, allow free play for your creativity, intuition. Be enthusiastic. Ask questions.
Mentor is neither a ringmaster nor the timekeeper; he is a facilitator. Don’t be a puppet on the string.
Once one of the successful seniors advised the young entrant” Don’t just listen to the admonition, if it is not deserved, explain clearly and hit back.”
At the entry level one of the main concern-areas is the building of capabilities, suitable for the organizational needs. Identifying star material, motivating them and preparing the young cubs for taking on next higher positions as and when the need arises. This ensures a continuous improvement.

WHO COULD BE MENTOR?

Mentor has to have the role of a caring parent displaying more understanding, than the rule book. Don’t overpower and overawe the mentee with your knowledge or authority. Mentor has to be a person who walks the talk, and can really be a role model.
A lot of learning takes place outside the class room .It is on the outside of the workplace that the value system is absorbed through observation and imitation of the role models.
Mentor must give regular feedback to the mentee and in specific terms e.g. integrity, punctuality, acquisition of new knowledge through specific attempts. Let the decision to change be left to the mentee. Don’t force it on him. Never deride the mistakes. A little humor is tolerated but humiliation never.

TRAINING NEEDED PRIOR TO COMMENCEMENT OF SCHEME

The essential part of the mentoring process, is the training for both the mentors, and the mentees. Soft skills are the neglected lot. Unless the mentors are trained in the skills such as communication, listening and adult learning they are not equipped to take on the job.

These skills have to be imparted to both the parties by facilitators. Mentoring will help the mentees acquire micro-competencies, such as generic skills. Personal development, inter-personal skills, ability to manage a given task, an efficient management of information, are the specific skills which have to be imparted. The mentor perceives, understands and acts upon process events which occur in mentees’ environment; without giving him a feel that he is being walked around.


GENESIS OF MENTORING

In Greek mythology Mentor was the adviser of young Telemachus. Homer in his epic ODYSSEY, has depicted MENTOR as the friend of Ulysses. He helped Telemachus find Ulysses, and was continuously helped IN THE ADVENTUROUS JOURNEY by goddess Minerva. This is the way Homer’s Odyssey introduces Mentor to us.
In fact at times, it is Goddess Minerva who takes on the masculine mask and manifests as Mentor.
This genesis CONVEYS a lot, about the role of “mentor” to us.
He has to have the motherly instincts, in interacting with the mentee . He has to hand-hold the mentee in taking him to the higher interests in life, maintain the connectedness. Induct the young one into the culture gradually with patience, tolerance and without pulling the rank, as the HIERARCHICAL bosses may tend to do.

UNFOLDING OF MENTOR’S ROLE.

At the first level it is the peer group, who plays the role of a mentor. This only supplies information about the systems and procedures, e.g. how to apply for leave and where and how to get the advance for the travel; where to open an account with the bank and ensure that the forms are filled in properly. The next higher one on the pyramid, is the enhancement of capabilities .Thereafter comes the emotional support and development of the E. Q. .
Identifying values and correcting the belief system follows next .It should ideally culminate to a spiritual level; more like actualization and realizing the potential of oneself.
There are challenges and choices. Mentor provides fresh and plausible insights and goads one to different ways of thinking. “Think Different” as the ad slogan, coined by Steve Jobs, suggests.
From management of the routine, this takes him to management of change. They help him to look at things from different perspectives.

CONCLUSION

In the entire gamut of management activities, the undercurrent is experimentation. We go on trying new ideas to seek positive concrete, results.
There are several interventions tried; Zero defect, Value Analysis, T.Q.M, reengineering, Theory Z, Quality Circles, Employee Involvement, Kan Ban, Supply Chain Managment, JIT, ,Excellence movement ,Knowledge Management; and what have you. ?
Many new management ideas keep coming and momentarily every one talks about them. Over a period they just wither away to be replaced by new ones.
I feel mentoring as a management intervention will last for long, since the results are everlasting. These ideas are tried and have yielded more than satisfactory results.
The basic difference is, that in mentoring, the culture is handed down to the successive generations. The process will perpetuate, with every new generation enriching and adding to what they had received.

There will be more and more business leaders who would like their “titles” reflect "Mentoring” as the key word; in them.

M. S. RANADE,
mranade@vsnl.com

This is big article and is Published in The Times of India Its Supplement on 10th Feb, 06 (Its Part) and 10th March,06 (II part)); in part. This is a publication of Times which is sent exclusively to IT /ITES industries, by them. Hence sent to you.
PUBLISHED IN THE TIMES OF INDIA, 10TH FEBRUARY 2006, 10TH MARCH 2006, FRIDAY.

“LEARNING IN THE PRESENT CONTEXT.”

In one of my several jobs, way back in 1961, I was recruiting machine- operators, for our well-established machine shop. I noticed a couple of unusual things.
First, it was an uphill task, in a country, where unemployment is galore. My employer was a Swedish venture establishing shop, in Pune, and was hoping that there will be no dearth of qualified, trained, employees, given the City’s reputation as a seat of learning,
The second was a greater shock, in response to an advertisement for operators; there were a large number, who were trained in, what was termed as, GAON-KHATA. This was a term used to convey that neither had they learnt their skills from a formal Institute, nor had they worked for any organized sector. They were informed about the center lathes, and milling, drilling, grinding machines etc. Almost to the same degree as, the formally trained ones, who were an insignificant number, then?

SOCIAL LEARNING

Learning is a near permanent change in mental associations, due to experience. The skills that the informally trained craftsmen, had obtained, were by observation and emulation of someone they had worked closely with. For example the bricklayers, carpenters, masons etc learn their respective skills by closely working with some master craftsman. A typical operator who is used to working on a Batala lathe will get confused if he is made to work on a sophisticated HMT Center lathe of a higher grade.
The acquisition is merely through a process of induction. There is hardly any intentional learning involved. The chokra boy picks up the threads, on his own, by happenstance. He will focus on the episodes of such learning and derive some basic concepts but no abstract or theoretical knowledge. He cannot be weaned away from the concrete realities from which he has learnt.
Any new problem that he encounters; a little different from the routine he is used to; will confound him. He may mentally construct some rudimentary form of ideas, to solve it but may require a lot of tutoring too. This is a matter of chain learning. One learns from the older generation. Hence it is termed SOCIAL LEARNING. It goes on and on, for centuries together.
Masonry skills have not changed for years. As a lot their learning is relating to what they have observed, and that is the limit of their thinking.
There are a few exceptionally gifted ones, who may apply the learning to new situations, by a little cerebration. They are few and far between.

BEHAVIOURAL LEARNING

A few years down the line, our company’s machine shop was upgraded with “automats”. These required personnel who were necessarily formally trained. We resorted to ITI / NCVT trained youngsters.
Here the learning is imparted through basic elementary theories, which are abstract, and the application is taught, through a stimulus and response method. The stimulus is to pass the exam and there is some instructor who consciously imparts learning to the student, who has some conceptual background. This can be termed as a BEHAVIORAL LEARNING. A conditioned behavior is aimed at. There is an intentional learning here. From the concrete realities they do have the grasp of the underlying concepts. The student is equipped to apply the knowledge to new situations that he has not been taught, by resorting to some applied thinking...


COGNITIVE LEARNING

When the company bought Numerically controlled machines, CNCs etc. the need for operators changed to a higher grade of employees. Ones who could do their own programming, machine-settings etc.
The engineer who masters the concepts and underlying
Principles. The practical training is taking the back seat, but the conceptual learning is given prime importance. The super ordinate concept of mechanical engineering is taught then the coordinates of applied mechanics and the subordinate concepts of machine shop, speeds, feeds of machines etc is conveyed. The emphasis is more on the abstraction of the concepts, without having to resort to the concrete realities, of the actual lathe.
A cluster of learning develops in his mental frame. A proficiency of language is necessary for such learning. The concepts can be comprehended best with associated words, having a commonality of meaning. This is termed as COGNITIVE LEARNING, as a lot of cerebration is required, to master the theoretical aspects.

The cognitive learning is the higher order of learning. In fact one learns from all the three types of learnings. All are contributing to the process of acquisition of knowledge and skills. However in the present context cognitive learning is needed in abundance e.g. soft ware professionals, who study and grasp the basic concepts .Thereafter they learn on their own, about the advances, in the field since the route is conceptual learning.

THE FUTURE

As a Human resource consultant, the same Swedish company has now asked me to recruit for them creative, innovative individuals who can transcend the formal learning and conjure up novel designs for their new products. Let me explain how this idea works.
When you think of a chair; an image pops up of a piece of furniture with four legs, a seat and the backrest. As many times as you think of a chair you will have the same icon, answering to the word CHAIR.
The innovator who designs a new type of a chair concentrates only on the "chair-ness “as an abstract concept, and not the known image. He holds the basic essential attributes of “chair-ness” in his mind’s eye. Then suddenly he conceptualizes a novel design. The pure abstraction takes a new concrete form, which has neither been seen by anyone so far, nor by him, too. He thinks of a chair, which is a semicircular “C "shaped one. It rocks; no legs, no separate backrest or seat; both are merged, in one arc.
This is what the final state of learning is, leave the concrete form, and concentrate only on the “abstraction”.
When you think of an office you imagine the table, chair, and all that you have seen as an office. Can you think of an office without any of these? A "virtual office ", which transcends time and space? No chairs, tables, office space, receptionists, operators etc?
You do?

Good! You have graduated to the next level and are admitted to the technologically savvy GEN-NEXT, GROUP.

M. S. RANADE
mranade@vsnl.com
PUBLISHED IN INDIAN EXPRESS PUNE ON THURSDAY 3RD JULY 2003.

KNOWLEDGE CREATION

There is a famous advertisement of TISCO, highlighting, the entire social /educational /health related services that TISCO engages into, as their SOCIAL obligation.
Then the advertisement announces,” WE ALSO MAKE STEEL”
On similar lines, one may mention that, although most of the business organizations engage themselves in the activity of providing goods and services; that may seem to be an incidental activity.
They in effect, are primarily engaging themselves in the process of creation of new knowledge.
In the course of running a business; one interacts with the customers, vendors and general environment around. This activity generates unknowingly considerable new knowledge in the related fields.
For example if one is engaged in the process of manufacturing vehicles, the total focus is on understanding the needs of the customer. These
rapidly changing; expressed and latent needs ;are, kept in sharp focus by the marketing, design, production, quality, service; departments.
The classic example could be that of Euro II compliant vehicles. Whoever would have thought of pollution, as a prime vehicle-consumer concern, just ten years back? Today there are several new vehicle versions, electric, hybrid, fuel cell. Toyota, have commercially produced a car termed GREEN car, which is having pure, water vapors at the exhaust end. Zero pollution.
CFC free refrigerators could be another example.
In an attempt to meet the changing customer needs, new expertise gets developed.
In our country there is a large demand for IC engines for use as prime movers for fishing boats. Earlier on the diesel engines of 1250 rpm were used routinely for the purpose. These used to be heavy and bulky. Thereafter, the lighter version aluminum body, engines came into the market.
The fishermen promptly bought these. The advantage was that the fishermen could haul a larger catch to the shore, to the extent of the difference in weight, of the bulky steel bodied engines. It was faster too.
These however were of higher rpm, i.e. 4500. Later they found that the new engine was noisier. The fish would get shooed away, by the racket, the engine created.
This for some time gave a set back to embracing the modern technology. To get over this problem, a new device was invented which could dampen the noise, and the popularity of the newer version was restored.

PRESENT CONTEXT

In the times bygone also, there were numerous inventions, which have taken place continuously. The spread of radio took about 38 years to reach homes. The present global market context demands the changes to be leaping ones not incremental, and slow. The reach is boundary less, and speeds phenomenal. The rapid and sweeping growth of wireless telephony and Internet would be a case in point.
This process of generation of new knowledge is an important activity, which has to be encouraged consciously by the management.
After all, you are in the business to create a customer, for your product. By innovation, creativity, one captivates and keeps him, bound to one's brand.
During this process, one develops considerable specializations, in the related area. The expertise is enriched constantly, which generates new knowledge.
KNOWLEDGE CREATION.
Knowledge is the capacity for an effective action.
Knowledge is of two types. One is termed explicit and the other is implicit.
Explicit knowledge is a verbalized one, which is available in periodicals, scientific papers, books, with experts, on films, videos etc. Since it is expressed in words, it is available to whoever wishes to acquire it.
There is a tremendous amount of non-verbalized, knowledge, residing, in the minds of several individuals in a company, they know it, but it is not expressed in words. Management’s task is to convert the tacit knowledge into explicit, one. It is institutionalized later, for future use.
This is achieved through a conscious effort of socialization, termed as communities of practice. Getting likeminded persons together over informal meetings, gatherings etc followed by combining, of some innovative processes. Post verbalizing of these pieces of knowledge, internalizing these or embedding the same into the systems and procedures of the company is the next task. The new knowledge has to be an integral part of the organizational culture.

“BAA”; A CONDUCIVE ATMOSPHERE FOR KNOWLEDGE CREATION.

Once, a business executive from States was traveling in the Bullet train in Japan. On boarding the train, the American immediately commenced working on his laptop, no sooner he found a place to sit. The local Japanese, accompanying the visitor stopped him at once. He requested him to switch off the laptop,“You are disturbing the “BAA”.” He requested in a soft voice.BAA was enough of an explanation offered. The act of impudence; which normally no Jap would have resorted to; to stop his American visitor from operating the laptop, in the Bullet train.

BAA is a specific word in Japanese for an environment where innovative processes are encouraged.
BAA is a place or an environment where tranquility and peace, reigns naturally. Such an atmosphere is to be nurtured and maintained by business organizations to ensure that new ideas sprout forth freely, in it.
OVER HERE
One of the respected names, in pharmaceuticals sector, in our country, Lupin Laboratories, has opened up a RESEARCH center in Pune. It is in a rural setting, away from the hubbub of the urban complexity. Only research scientists work in here, a perfect example of BAA, where NEW knowledge is created, and no manufacturing activity; is planned.
One of the large business houses in Pune also took their corporate office, away from their factory. The idea was that the top management could have the right atmosphere, for new ideation, which may get disturbed by the routine rote, of the cookie-cutter manufacturing activity.
Now a days the company is not a workshop where only goods and services are produced. It is also a place where an environment is created and maintained, to generate new knowledge. The creation and commercial use of new knowledge is the key resource for generation of wealth, in the present context.

M.S.RANADE.
mranade@vsnl.com
PUBLISHED IN INDIAN EXPRESS PUNE, ON THURSDAY 14TH AUGUST, 03